Pink October is no longer just a month dedicated to breast cancer awareness. It has become a movement that symbolises strength, leadership and the ability to transform purpose into impact. In 2025, as the corporate world demands results, these women prove that sensitivity is a powerful form of leadership and that caring is also a way of leading.
The New Meaning of Pink
Between surgeries, meetings, clients and full agendas, a generation of women is rising, one that understands true success is born from the balance between high performance and self-care. They run clinics, develop methods, educate other professionals and demonstrate that female leadership is the quiet force driving the modern economy.
Pink, once a symbol of prevention, now represents movement, a reminder that progress and empathy can coexist.
To Lead is to Prevent
Recent studies from Sebrae and Forbes Global Women in Business show that female entrepreneurship continues to grow above the global average, both in Brazil and in the United Kingdom. These leaders are doing more than building businesses. They are building culture: a culture of self-awareness, mutual support and the courage to turn vulnerability into strategy.
Stories that Move Power
In this special edition, ForbesLife UK highlights four women from different fields, from medicine to aesthetics and emotional health, who represent the new face of purposeful leadership. Each of them shows that female power lies in quiet decisions, late-night studies, inspiring mentorships, healing hands and meaningful words.
Dr Carla Ribeiro
Anaesthesiologist, content creator and mentor in time management. CEO and founder of the community “Entre Nós”, Mogi das Cruzes (São Paulo)
Humanising care is the purpose that guides Dr Carla Christovam’s journey. From an early age, she understood that medicine goes beyond technique and precision; it is about seeing the person as a whole. In anaesthesiology, she found balance between science and sensitivity, between technical excellence and the reassurance that brings comfort to each patient before surgery.
In 2025, she created Entre Nós (Between Us), a community designed to support women — doctors, mothers and professionals — in their pursuit of balance, self-knowledge and effective time management. “I realised that, just like in anaesthesia, in life we also need balance between precision and empathy,” she says.
Her experiences of starting over shaped an authentic approach to leadership. For Carla, empathy and vulnerability are not the opposite of strength; they are its purest expressions. She believes that female success is a collective movement capable of breaking patterns and inspiring new narratives.
“Pink October is about life, about remembering that care begins within. When a woman takes care of herself, everything around her falls into place.”
Through Entre Nós, Carla shares this message: helping women to care for themselves without guilt and to transform time into a tool for freedom.
Daniele Reis
Aesthetic massage therapist, founder of Daniele Reis Spa and creator of the Super Fit technique, Itaim Bibi (São Paulo)
Renowned in the field of high-performance aesthetics, Daniele Reis has turned touch into a method. After years dedicated to aesthetics and body technology, she found in aesthetic massage the perfect union between technique, wellbeing and visible results. From that discovery came Super Fit, her signature massage, which has become a favourite among celebrities for its immediate and transformative effect.
Founder of Daniele Reis Spa, she also trains professionals and expands her technique to new markets. The pursuit of recognition became the driving force of her career.
“Pink October is about self-care, sisterhood and empowerment. It is when we break taboos and even men begin to recognise the importance of women’s wellbeing.”
For Daniele, massage is no longer merely an aesthetic treatment but a therapy that strengthens both health and confidence. She believes the true modern luxury is having time to care for oneself. In her practice, she welcomes patients recovering from surgeries and breast reconstructions, helping them to rediscover their confidence and sense of beauty.
Aline de Alvarenga Lima Vieira
Psychoanalyst, founder of Psi Aline Alvarenga, Guarulhos (São Paulo)
Aline de Alvarenga’s career began far from the therapy room. For years she worked as a sales manager in the industrial sector, where she observed how emotions directly influenced people’s performance. This awareness sparked her desire to understand human behaviour in greater depth. She found in psychoanalysis a bridge between reason and sensitivity.
Now leading Psi Aline Alvarenga, she dedicates her work to promoting self-knowledge and emotional transformation. Her practice offers a safe space for empathetic listening, where each person can reconnect with their inner strength and free themselves from limiting patterns.
“When a woman truly understands herself, she becomes a mirror of strength for others. Self-knowledge is liberation.”
For Aline, purposeful leadership is rooted in authenticity and emotional responsibility. She believes that feminine success transforms society because it proves that strength and humanity can coexist. During Pink October, her message extends beyond physical prevention, reminding women that caring for the mind is also caring for the body.
Patrícia Leite
Nurse and specialist in gluteal remodelling, São Paulo
Graduating in nursing in 2006, Patrícia Leite spent more than a decade working in intensive care and haemodynamics units. Motherhood would later redefine her professional journey. After her daughter Brhianna was born with cancer in both kidneys, Patrícia moved to São Paulo so that the child could receive specialised treatment.
Brhianna underwent three transplants, two kidney and one bone marrow, and Patrícia even donated one of her own kidneys. Today, with her daughter healthy, she has found new purpose in advanced aesthetics, a field she chose to balance professional achievement with family life.
“I am the woman who turns beauty into purpose. God chose me to go beyond aesthetics and touch lives through what I do.”
In her clinic, Patrícia focuses exclusively on gluteal remodelling, combining skill, empathy and faith. For her, Pink October is a reminder to understand one’s body, to practise prevention and to nurture self-esteem. She believes that health and wellbeing are fundamental rights and that every woman who looks after herself inspires a network of others to do the same.
A Movement that Never Stops
Pink October is inspiring, but what these women do goes far beyond a single month. They are building legacies.
In a world where time has become the new luxury, they remind us that self-care is also a path to prosperity.
Power is, indeed, in motion and it has a woman’s face, voice and purpose.
